Universal has a strong position in the entertainment industry with an extremely broad target group. Together with Universal, various campaigns have already been set up around premieres of major and new films. Engagement and conversions were the goal and part of the strategy was not to change the natural appearance of De Bakkertjes too much. It can therefore also be incorporated into the unique content of De Bakkertjes. The target group is very dedicated and has generated great traffic around this campaign. Ultimately, this collaboration led to a successful long-term collaboration. In addition to these dedicated deliverables, Instagram stories with a swipe up function have also been chosen.